Imagine if you analyzed the behavior of 25 million internet users worldwide to build up a picture of how they spent their time online.
Then if you were able to distil that worldwide usage into an hour then you would discover that, for every hour spent online, the typical internet user will spend:
- around a quarter of an hour on social networking sites
- nine minutes on entertainment and
- around five to six minutes shopping.
The research was carried out by Experian, the global information services company, and showed slight differences in typical internet usage between US and British users.
James Murray, Digital Marketing Manager at Experian Marketing Services said: “The online landscape is constantly changing and we’ve seen some pretty dramatic shifts in consumer behaviour across different geographic regions and in the various vertical markets.
“Consumers are changing the way they interact online and the rise of 3G and now 4G mobile internet access means more visits are being made on the move, particularly in social and email.
“As brands become increasingly global entities it’s more important than ever to understand the differences between regional online behaviours so that marketing campaigns can be tailored for better and more effective brand engagement.”
Via: Experian