Rising worldwide demand for smartphones and tablets had led to big boosts in profits for both Google and Microsoft.
Google, the world’s number one search engine, has had to adapt to people making increasing use of mobile devices and has shifted its advertising focus to take advantage of this trend.
Here are some of the key figures at a glance:
- Google’s profit climbed to £2.19 billion – up 16 per cent on a year ago
- Shares in Google, which reached an all-time high of £550 in March, were up to £512 on Friday.
- Microsoft’s profit was up to £3.93 billion – up 18 per cent on a year ago.
Positives for Google’s future profits include:
- Android overtaking the Apple’s iOS software to power 70 per cent of smartphone devices.
- New products such as the Google Glass and investment in high-speed fiber networks should help ensure the company’s future success.
Microsoft’s ability to pull in corporate software contracts was able to offset the shift in demand for desktop PCs as rising tablet demand eats into the traditional PC market.
Via: Daily Mail