It is true that iOS 7 has certainly split opinion after it was unveiled to the world on the opening day of Apple’s WWDC.
Some absolutely love it and are already singing its praises while others hate it and say it looks childish and far too simplistic.
Personally I quite like it and I am convinced that some of the haters will come round once they have got used to something so radically different to the design it will replace.
However the strangest reports to emerge in all the iOS 7 coverage is that the design was dreamt up by the marketing department and not Apple’s app design team.
According to TheNextWeb, who quote unnamed “multiple sources” for the information: “Many of the new icons were primarily designed by members of Apple’s marketing and communications department, not the app design teams.
“From what we’ve heard, SVP of Design Jony Ive (also now Apple’s head of Human Interaction) brought the print and web marketing design team in to set the look and color palette of the stock app icons. They then handed those off to the app design teams who did their own work on the ‘interiors’, with those palettes as a guide.”
The site goes on: “We’ve also been hearing…that there were multiple teams inside each group that were competing with various designs, leading to what some see as inconsistencies in icon design. Those may well be hammered out in days ahead.”
Apparently the marketing guys were given the project to make a total break with the design of the past in order to produce a strikingly different new look for iOS 7.
TNW went on: “The work on design and development is still going full tilt, and what was presented this week is firmly a ‘work in progress’. We’re told, for instance, that some builds of iOS used onstage at the conference by presenters are already newer than the ones pushed out on Monday.”
Via: TheNextWeb