Back in January when the Z10 was first revealed to the world, Research in Motion (RIM) had one other matter to take care of first.
Chief Executive Thorsten Heins announced that the company would simply be named BlackBerry from then on.
It made sense and now it is officially so as at today’s company AGM a motion to formally chance the name from Research in Motion Ltd to BlackBerry Ltd was approved.
Personally I think it is a good move…Research in Motion always struck me as a bit dreamy and other-worldly.